- By: Julia
Originally an online business, now headquartered in Belleville, Wisconsin, Duluth recently launched a retail expansion of brick-and-mortar stores across the East Coast. The company has 13 stores with product varying from casual wear, workwear and accessories.
All Duluth’s gear is designed to solve problems for working people and have been “tested by tradesman, construction workers, dock hands, cycle riders, old hippies and other hard-as-nails characters.” The brand is most well-known for its Longtail T-Shirt, created in 2002, offering three extra inches of shirt length and its Fire Hose Workwear, made of rugged canvas that once wrapped real fire hoses.
See below retailer grand opening video and click here for some more photos from the shoot.