Diana is Linear Retail’s Vice President of Marketing and Social Media. She handles the company’s corporate marketing, advertising, public relations, website development and social media initiatives. Diana also has a six year standing column titled, “Dishing Social Media” in the largest weekly real estate newspaper in the country, the New England & New York Real Estate Journal where she writes about ways to utilize social media and tech in the CRE industry. She currently serves on the ICSC Next Gen Leadership Board, the ICSC New England Conference & Deal Making Committee and formerly chaired the Boston ICSC Next Generation Committee. She has spoken at countless marketing and social media seminars across the country including ICSC RECon in Las Vegas, the industry’s largest conference.
Prior to Linear Retail, Diana worked for five years at Chestnut Hill, MA-based, WS Development. There, she worked in the marketing department and oversaw corporate and shopping center marketing across their portfolio. She worked on the Grand Opening for Legacy Place in Dedham, MA, Wareham Crossing, Mansfield Crossing and later worked in Marketing for Derby Street Shoppes in Hingham, MA where she ran the department and implemented the center’s first ever social media strategy.
She holds a B.A. in Communication and an Associate Degree for Community Development, both from the University of New Hampshire. She also studied Public Relations and New Communication Technologies at Bond University in Queensland, Australia. She was a scholarship recipient of ICSC’s John T. Riordan School for Professional Development Institute for advanced marketing coursework.
One of Diana’s passions is her involvement with Make-A-Wish Massachusetts & Rhode Island, granting wishes for seriously ill children in her community along with serving on the Wine & Wishes Committee which she’s done for four years now. Diana enjoys exploring the world with her husband and daughter, hiking, boating, snowboarding and Zumba.