All posts tagged WWD

17 Jun 2020

ICSC Rolls Out Marketing Toolkit as Retail Aims to Recover
Tags: , , ,

Kathy Willens/AP/Shutterstock

The “Back. Together.” campaign aims to help an industry that generates $400 billion in state and local taxes. – By Arthur Zaczkiewicz

WWD – The International Council of Shopping Centers has launched, what it calls a “landmark campaign,” aimed at providing a marketing toolkit “to help retailers and owners of retail spaces communicate with one voice through the process of economic reopening.”

The campaign was developed by Makeable. The ICSC said in a statement that the campaign “highlights the relationship ICSC’s members share with consumers and their communities, showing that we can rebuild our communities safely and effectively.” The ICSC noted that the retail sector was one of the hardest-hit business segments by the COVID-19 pandemic. The organization described retail spaces as “pillars of our communities — nearly 25 percent of U.S. jobs are retail-related and the sector generates approximately $400 billion of state and local taxes.”