By Brannon Boswell, Executive Editor/SCT
ICSC – June 18, 2020: A tight-knit group of shopping center marketing professionals has launched a campaign to make ICSC’s Back. Together. marketing campaign go viral. Back. Together. is a marketing and branding initiative ICSC launched in May to help its members communicate with one voice about the economic importance of retail and retail real estate as the country recovers from COVID-19. ICSC members can customize the assets in the marketing toolkit and can leverage them in physical and digital channels. The campaign emphasizes community and togetherness.
“I was itching to reach as many of our partners as possible and to share something in a really fun way,” said Urban Edge Properties vice president of marketing Andrea Simpson. “Preparing to reopen is a serious task, but I wanted to be able to share something that was fun and had the potential to become more viral than a sign on the property. The Back. Together. campaign provided us with the umbrella and the opportunity to do that.”