SCT By Amanda Metcalf Editor in Chief, SCT – Linear Retail Properties CEO Bill Beckeman retired in June. The company has promoted Aubrey Cannuscio to chief investment officer and Joel Kadis to chief real estate officer. The pair will take over leadership of the company in Beckeman’s place and have been appointed to the company’s board. Each has been with the company since Beckeman founded it in 2003. Cannuscio will oversee acquisition and financing efforts, and Kadis will handle leasing, asset management, construction and development. Linear currently owns 88 retail properties.
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By Brannon Boswell, Executive Editor/SCT
ICSC – June 18, 2020: A tight-knit group of shopping center marketing professionals has launched a campaign to make ICSC’s Back. Together. marketing campaign go viral. Back. Together. is a marketing and branding initiative ICSC launched in May to help its members communicate with one voice about the economic importance of retail and retail real estate as the country recovers from COVID-19. ICSC members can customize the assets in the marketing toolkit and can leverage them in physical and digital channels. The campaign emphasizes community and togetherness.
“I was itching to reach as many of our partners as possible and to share something in a really fun way,” said Urban Edge Properties vice president of marketing Andrea Simpson. “Preparing to reopen is a serious task, but I wanted to be able to share something that was fun and had the potential to become more viral than a sign on the property. The Back. Together. campaign provided us with the umbrella and the opportunity to do that.”
WWD – The International Council of Shopping Centers has launched, what it calls a “landmark campaign,” aimed at providing a marketing toolkit “to help retailers and owners of retail spaces communicate with one voice through the process of economic reopening.”
The campaign was developed by Makeable. The ICSC said in a statement that the campaign “highlights the relationship ICSC’s members share with consumers and their communities, showing that we can rebuild our communities safely and effectively.” The ICSC noted that the retail sector was one of the hardest-hit business segments by the COVID-19 pandemic. The organization described retail spaces as “pillars of our communities — nearly 25 percent of U.S. jobs are retail-related and the sector generates approximately $400 billion of state and local taxes.”