Boston Magazine – The newest fast-casual lunch spot on Newbury Street aims to make its customers believe in the power of humble rice and vegetables. Red White Japanese Vegan is opening this weekend, with a takeout menu centered on “Humble Bowls” of mixed grains and greens, and vitamin-packed toppings developed with wellness in mind.
Red White is the first U.S. project from Toc Kobayashi, a 32-year-old entrepreneur who operated a dozen restaurants in Japan, including a popular Tokyo izakaya called Ore no Sakana wo Kuttemiro. A few years ago, he sold most of his restaurants in Japan, and has been focused on bringing an affordable, authentically Japanese lunch concept to the U.S., Kobayashi says through a translator. He teamed up with Keita Ueki, who developed the recipes for the Red White menu and serves as general manager of the Newbury Street location.